House of Chaos
Private preview · Summer 2027
By Injie Ashraf
House
of Chaos
Swim & Resortwear
Ancient beauty, sculpted for now.
A luxury swim and resortwear house inspired by Egyptian symbolism — built around sculpted silhouettes, comfort-led coverage, and signature scarab detail.
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Created for women who want presence, elegance, and comfort beyond the expected bikini.
Brand direction
Symbol
The scarab becomes the primary house code: protection, renewal, transformation, and instant recognition.
Comfort
Coverage-led swim shapes, fuller bottoms, sculpted support, and pieces designed to move with the body.
Luxury
Controlled palette, refined hardware, clean silhouettes, and Egyptian symbolism translated with restraint.
Private preview contact:
hello@shophouseofchaos.com