House of Chaos.
An Egypt-based swim and resortwear label by founder and designer Injie Ashraf, building toward its debut collection for Summer 2027.
The short version.
Brand: House of Chaos
Category: Swimwear and resortwear
Founder / designer: Injie Ashraf
Based in: Egypt
Current stage: Controlled pre-launch reveal
Debut collection: Summer 2027
Editorial contact: hello@shophouseofchaos.com
Ancient beauty, sculpted for now.
House of Chaos is developing a contemporary swim and resortwear language shaped by proportion, contrast, metalwork and Egyptian visual memory. The aim is not reproduction or costume. Symbols and references are reduced into details that participate in the garment — hardware, fastening, line, weight and interruption.
The brand treats swimwear and resortwear as one wardrobe for water, shore and the hours around them. The first collection is being revealed gradually through founder story, materials, hardware, silhouette and recurring visual signals.
Injie Ashraf.
Injie Ashraf is the founder and designer of House of Chaos. The brand is being built around a deliberately controlled reveal, allowing individual design decisions to establish the world before the complete collection is made public.
Useful starting points.
Egyptian designer swimwear — brand and design context
Design note — Egyptian visual memory in contemporary swimwear
The mark — scarab signal and visual language
Fragments — controlled collection preview
Luxury swimwear in Egypt — category positioning
For interview requests, editorial imagery, founder commentary or early collection context: hello@shophouseofchaos.com.
The public collection remains under reveal. Private-list members receive launch and first-access updates before the full public debut.